“PERSONAL INFORMATION” DEFINITION
“Personal information” means information that identifies you or could reasonably be used to identify you and which is submitted to and/or collected by the B. F. Ascher website and maintained by B. F. Ascher in an accessible form. Examples of personal information include your name, your postal address and your telephone number.
COLLECTION OF INFORMATION
B. F. Ascher collects information in two ways:
Personally Identifying Information You Specifically and Knowingly Submit:
B. F. Ascher collects personal information that you enter into data fields on the B. F. Ascher website. For example, you may submit your name, postal address, e-mail address, and/or other information in order to receive information about various products, register for B. F. Ascher programs, contact customer service, or respond to surveys. To protect your privacy, you should not provide B.F. Ascher with any information that is not specifically requested, such as your medical history.
Passive Collection of Unidentifiable Information:
The B. F. Ascher website may collect generic usage information about your visits to the B. F. Ascher website without you actively submitting such information. Unidentifiable information may be collected using various technologies, such as cookies, internet tags, and IP logging. Your internet browser automatically transmits to the B. F. Ascher website some of this unidentifiable information, such as the URL of the web site you just visited and the browser version your computer is operating. Passive information collection technologies can make your use of the B. F. Ascher website easier by allowing us to provide better service, customize the site based on consumer preferences, compile statistics, analyze trends, and otherwise administer and improve the B. F. Ascher website. Certain features of the B. F. Ascher website may not work without use of passive information collection technologies. Information collected by these technologies cannot be used to identify you without additional identifiable information.
B. F. Ascher will use the personal information you provide through the B. F. Ascher website to respond to your questions and to provide you with efficient customer service. After you have entered personal information into a form or data field on the B. F. Ascher website, we may use certain identifying technologies to allow the website to “remember” your personal preferences, such as sections of that web site that you visit frequently and, if you choose, your user ID.
ACCESS TO PERSONAL INFORMATION
Personal information can only be accessed by a restricted number of B. F. Ascher employees. We train our employees about the importance of privacy and how to handle and manage customer data appropriately and securely. Also, it is B. F. Ascher’s practice to notify you if you are registering for a program which is conducted in conjunction with another company that may require access to your personal information. In addition, B. F. Ascher’s practice is to require its contractors to keep your personal information confidential and to use personal information only to perform functions for B. F. Ascher.
SHARING OF PERSONAL INFORMATION
As a general rule, B. F. Ascher does not share your personal information with third parties, unless subject to disclosure under applicable Kansas and/or Federal statute. Unless required by law, B. F. Ascher will not disclose your personal information to third parties. However, if B. F. Ascher sells one of its product lines, your personal information may be transferred to the buyer so that the buyer can continue to provide you with information and services. If B. F. Ascher provides your personal information to individuals and entities which assist us with our business activities, it is B. F. Ascher’s practice to require those individuals and entities to keep your personal information confidential and to use your personal information only to perform functions for B. F. Ascher. B. F. Ascher reserves the right to disclose your personal information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law.
PRIVACY OF MINORS
B. F. Ascher does not knowingly collect or use any personal information from children (we define “children” as minors younger than 18) on B. F. Ascher websites. We do not knowingly allow children to order our products, communicate with us, or use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
CORRECTION / DELETION OF PERSONAL INFORMATION
You may request to remove your personal information from our current customer records or to amend your personal information. Please notify us of your wishes by contacting us in one of the ways specified below. For our record keeping purposes, we will retain certain personal information you submit in conjunction with commercial transactions.
If you have questions about the use, amendment, or deletion of personal information that you have provided to us, or if you would like to opt out of future communications from B. F. Ascher, please contact us by clicking on the “Contact Us” link on the website you are visiting. Alternatively, you may send a letter to the following address:
B. F. Ascher & Co., Inc.
Attention: Marketing Manager
PO Box 717
Shawnee Mission, KS 66201-0717
In all communications to B. F. Ascher, please include the e-mail address used for registration (if applicable), the website address on which you provided any personal information about which you have questions or concerns (e.g. bfascher.com), and a detailed explanation of your request. If you would like to delete or amend your personal information and are contacting us by e-mail, please put “Deletion Request” or “Amendment Request”, as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner.
UPDATES TO POLICY